Lead Nurturing Funnel
A lead funnel represents the journey made by a potential client from the moment they become aware of your brand to the moment they become a paying customer. This funnel is best understood through a visual representation, which is split into the various stages that the potential client has to go through.
More about Marveltest?
Marveltest is a data driven marketing company that focuses on growth. Besides the experience and results with the Nurtured Lead Funnel, Marveltest accelerates online testing, optimisation and transitions.
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ABOUT US
Marveltest has been guiding business decisions data-driven since our birth in the spring 2018.
Ons team werkend vanaf thuis, bereikbaar via 085-1302196.
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Why you need Nurtured Lead Funnels
1 of our 1.000 Nurtured Lead Funnels
An example of one of our lead funnels with over 2789 leads gathered in 8 months!
Marveltest's staggering record
541
Dedicated Landing Pages Created
1.539
Target Audiences Analysed
2.062
Marketing Campaigns Designed
We begin with a variety of different channels and over 20 target audiences to start testing where your perfect audience is located on the internet and who they are.
To test the audience properly we set up 5 marketing campaigns with 5 variables per theme.
These audiences will land on 5 different landing pages with different value propositions.
Through high capacity testing Marveltest validates the right channel, audience, value proposition and landing page. These learnings will be used in the first optimisation round.
Marveltest will create different lead generation forms specifically focused on your company's value proposition.
With an automated email series the potential customer will be triggered to take key actions.
All the leads will be automatically updated in the designated lead sheet where the Marveltest score will be taken into account for every key action taken.
Based on the different scores of the potential customers, the approach will change to convert these cold/warm leads into hot leads.
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7.863
Leads
Generated and Processed
For a business to run successfully, you need to have customers who are willing to pay for your product or service. But, how do you go about finding these customers? You need to have leads who will then turn into prospects, who you can finally convert into customers. Most companies spend a lot of time perfecting their lead generation strategies so that leads keep coming in. But, more importantly, you need to perfect the lead funnel.
A proper lead generation funnel will help you streamline your entire conversion process. You will be able to figure out how many leads make contact with your business and how many have actually become customers. This way, you will be able to find out why leads are converting and even why they are not. This is the sort of data that will help you significantly increase your conversion rates and, as a result, your revenue.
Marvel Lead Generation
Grow your business with online acquisition funnels
Marveltest created such a funnel but added an automated scoring process wherein leads are served with different key actions based on their weight. Based on historical data and psychographic segmentation we can serve the right key action at the right moment in the journey. This will increase the likelihood of the lead moving through the funnel and eventually becoming a client, instead of dropping off.